What does effective business communication really mean? To many people it means “getting what I want” But is that being effective? Watch this fun animation and put yourself in the shoes of the characters as you watch it.
What is the difference in the communication approach and why does it matter?
To be effective communication must ensure all parties get what they want. We also want to ensure that the other party feels listened to. When we interact with others in business, all to often we may miss out the most important aspect of our communication approach: “Listening”. Working in sales, interviewing for new staff, interacting with your team, developing relationships with suppliers are all areas where effective business communication strategies can help deliver the results you want. It all starts with listening.
If true, it’s key to seek an understanding of the other party want before communicating how their wants and needs can be met. Taking this approach across all aspects of business communication requires an adjustment towards listen first, talk later. The big benefit is that anything you do say can be put in the context of the other party, allowing you to present your views and suggestions in ways that make sense to them.
Its really easy to try this in practice. Next time you meet someone, ask them; “How are things” at the outset of the communication. Take the time to listen to and explore the response you get and before long you will have a real insight into the person you have met. Now use your insight to direct your approach for how to communicate with the other person.
Not convinced yet? Doing it already? What are your experiences of effective business communication strategies?
Looking forward to some replies